Believe it or not, local search engine optimization has been around for a long time. Below are some tips to help you use local searches to build your business.
A good way to get the most from local searches is to go about listing yourself with the bigwigs in the industry. We’re talking about Google Maps and Yahoo! Local. Listing with these huge names should be your first priority before you go on to something else. The idea is that, by listing with these names, you’ll get more traffic from the search engines than you’ll know what to do with. Getting listed in Google Maps isn’t that difficult if you take the right steps. It only requires filling out a tiny form and then responding to a phone or email message that will allow you to verify your identity. Once you’re verified, all it takes is a short waiting period of a few weeks for you to see yourself listed in the local searches. You’ll see that Yahoo! isn’t much different, except the verification process is missing. Yahoo! lets you create your own business listing at no cost.
Another plus about going with Yahoo! is that the approval process is very fast. If you can do this correctly, you’ll see targeted traffic in no time. Look out for the following aspect wear some fashion reading glasses and study mindfully.
If your business has multiple locations, use a different landing page for each one. When it comes to a local site, it won’t help you to have multiple listings for one location, but if you have more than one location, you can target each one. Yet if you do this, each location should have its own distinct landing page that refers to the business at that specific spot. You don’t want to have multiple local listings pointing at the same landing page or the site’s main page, as this would make things unclear. Your landing pages should point visitors to exactly the right spot, as you don’t want to make anything unclear to people. Taking care of simple elements like this can really give you better results.
It is also a good idea to try to list your business with the Yellow Pages and other directories like them online. Other good directories to begin with are SuperPages.com, YellowBook.com and YelloPages.com. YellowPages.com gets more than one hundred million searches every month and they offer businesses free listings. Of course, the major sites like MSN and About.com get some of their business listings from SuperPages.com. Their listing is free but is very basic.
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All in all, these SEO tips can take you far as long as you use them.